Guidelines on the gathering, processing, transmission and use of data

Audi Partners and AUDI AG use electronic data processing (EDP) to ensure fast, correct processing of vehicle orders, service and support.

 

How the personal data you provide to your Audi Partner and AUDI AG are processed is especially governed by the German Federal Data Protection Act (BDSG, the “Data Protection Act”).

Under the Data Protection Act, data may be gathered, processed, transmitted and used (below: “data use”) if permitted by that Act or some other provision of law, or with the consent of the individual concerned. The Data Protection Act particularly permits data to be used for the purpose of fulfilling a contract that has been made with you. A data privacy consent declaration for some purposes that go beyond the contract and support relationship is included in your contract or in the response components for Audi Partners’ and AUDI AG’s promotional campaigns. If this consent form is not signed when you make the contract, or if you revoke it later, the Audi Partners and AUDI AG agree to use your data only within the limits specified by law.

 

You can find out more below about how your data, as an AUDI customer, are gathered, stored, transmitted and used:

 

1. Data gathered and stored by Audi Partners

Your Audi Partner will store data that are needed to order your new vehicle and to provide service and support for their customers and potential customers. First and foremost, these data include the information provided in sales and service agreements. Further data needed for processing are also kept, such as your customer number and the purchase price, as well as specific information about your vehicle and services provided as part of your servicing record.

Subject to your consent, your Audi Partner will also gather and save the data about you that are needed to provide customer service, surveys and personalized customer information, as described under items 5.3 through 5.5 of this information sheet.

2. Data stored by AUDI AG

AUDI AG will store data that your Audi Partner sends it in connection with sale and service agreements. It also stores data from customers and potential customers of AUDI AG who contact AUDI AG by way of the AUDI AG website or central Audi Customer Support. Also stored are data gathered in the course of marketing operations of AUDI AG.

3. Data transmission between an Audi Partner and AUDI AG

Your Audi Partner and AUDI AG will share collected data to make sure the records they both have are up to date, and to make any necessary corrections.

4. Data use by Audi Partners

On its own, your Audi Partner may use the data it has gathered and stored about you to provide services, as well as to carry out contracts with you, to conduct customer support and surveys, and to provide information customized for you personally (see items 5.1 – 5.5. of this information sheet).[JM(1]

5. Data use by AUDI AG

5.1. Providing work and services

AUDI AG will use the customer data sent in by your Audi Partner to provide any work you order quickly and correctly (such as new vehicles).

5.2. Contract processing

AUDI AG uses the customer data it has been sent by its Audi Partners or gathered itself after providing work as discussed in item 5.1 of this information sheet, and/or to meet its legal and contractual obligations under item 2 of this information sheet (for example, under warranties or guarantees). AUDI AG may also ask you to participate in market research studies.

5.3. Customer support

Subject to your consent, AUDI AG will also use your customer data to ensure comprehensive customer support for you. There is no charge for this service, which includes a number of benefits, including the following: You will have access to central Customer Support at AUDI AG. Your requests will be received and processed by skilled contact people there during service hours. When we use information that is already on record, there’s no need to take your data again, yielding faster and better-tailored processing of your requests and inquiries. If you have a breakdown or accident, Audi Emergency Service is available around the clock. Using data already on record for you can save valuable time in emergencies, so you get assistance quickly and without unnecessary red tape.

5.4. Customer surveys

The results of market research studies are an important informational basis for our ongoing improvement of our products and services and for the development of new ones. So subject to your consent, the customer data that your Audi Partner sends us about you may be used to conduct customer surveys.

5.5. Personalized customer information

For personalized customer information, subject to your consent, your data will be combined and stored in a database – where applicable, together with other personal data you have shared with your Audi Partner and/or AUDI AG – and analyzed there automatically to compare the resulting personal customer profile with the individual products and services we offer. That makes it possible for you to get customer information that has been specifically personalized for you (such as offers about new products and services).

5.6. Data privacy information about Audi Connect functions

Within the bounds set by law, AUDI AG will gather, process, transmit and use the personal information you provide in order to ensure proper operation and to provide the various Audi Connect services. You can use our myAudi platform, among other resources, to activate additional Audi Connect services and to exchange data with your vehicle. A one-time registration is necessary to establish a connection with your vehicle. AUDI AG will gather, process, transmit and use your personal data for this purpose so far as is necessary to enable you to use services and for AUDI AG to provide them. Your data will not be shared with third parties. You can use your myAudi platform and your own mobile phone to transmit data for the functions of your Audi Connect services to your vehicle, and to authorize certain vehicle data to be transmitted from your vehicle.

By activating special informational services contained in your Audi Connect portfolio, and entering your personal identification data (e.g., for social network access), you can use these functions directly while you are in your vehicle. For that purpose, we will share the identification data you provide for a query to the service provider concerned. Then you can access your personal content via a secure connection channel. We will display this content for your use in the vehicle. AUDI AG will not store this personal content. The connection data needed for this purpose will be processed and used in accordance with the applicable requirements of law to provide assistance and for the proper functioning of these services. When your user relationship is terminated or your user profile is otherwise deleted in your myAudi account, the associated personal data will be segregated from your vehicle data and then deleted or locked.

6. No sharing beyond the scope explained above

We will not transmit your personal data to anyone other than the contacts listed above.

7. Revoking your data privacy consent

You can revoke your data privacy consent (see items 1, 2, 3 and 5.3 – 5.5) at any time.

8. Right of access

Under the Data Protection Act, you are entitled to have access to the personal data stored about you in the customer databases of your Audi Partner and AUDI AG.

Please contact AUDI AG, Kundenbetreuung Deutschland, Postfach 10 04 57, 85045 Ingolstadt, Germany, for this information and any other explanations or requests for information, corrections, blocking or deletions of the data held by your Audi Partner and AUDI AG.

(Version: November 2017)

Contact persons

 

If you need further information and explanations, or want to request information, corrections, blocking or deletions of the data held by your Audi Partner and AUDI AG, please contact:

 

AUDI AG

Dr. Peter Gladbach

Data Protection Officer

85045 Ingolstadt, Germany

 

Collection of general information

When you access AUDI AG websites, information of a general kind – such as the type of Web browser you use, your operating system, your Internet service provider’s domain name, and similar matters – is gathered automatically. This is exclusively information that cannot be traced back to you personally. These data are also gathered when you access any other website on the Internet; this is not a specific function of Audi’s websites. Information of this kind is gathered only in anonymized form, and analyzed by us statistically. The better we understand your wishes and preferences, the faster you can find the information you want on our websites.

Use of cookies

Cookies are text files that contain information to identify returning visitors only for as long as they are visiting our websites. Cookies are stored harmlessly on your computer’s hard drive. Our websites’ cookies contain no personal data about you.

Cookies save you the need for repeated data input, make it easier for you to access specific content, and help us identify especially popular areas of our online services. They enable us, for example, to tailor the content on our websites to specifically meet your own needs.

If you wish, you can block the use of cookies at any time by way of your browser settings. Please consult your Web browser’s help functions to find out how you can change these settings.

User tracking

To keep our website’s materials up to date, user-oriented and complete, this website uses Adobe (including Omniture Site Catalyst, Omniture Genesis, Omniture Discover, Omniture TagManager, Omniture SaintBernard), a web analysis tool that enables us to optimize our services to meet your needs. Adobe Analytics uses cookies to track your preferences when you visit our sites. That makes it easier for you to navigate, for example, and for us to make our services more user-friendly. The information generated for this purpose (including your IP address) is routinely anonymized before being saved, so that there is no way to associate it with you personally. To ensure that, this website has been modified to ensure that IP addresses are always recorded in anonymized form, in what is known as IP masking. Data are not analyzed for reporting purposes until they have been anonymized first. The information generated by these cookies is usually transmitted to an Adobe server within the European Union. But it cannot be ruled out that in a technical emergency, the data may be transmitted to the USA and stored there. As a user of our websites, of course you can refuse to accept cookies at any time by setting your browser accordingly. Most browsers permit cookies to be stored as a default setting. If you change that setting, some of the functions on our sites may not work properly. You can tell Adobe at any time not to gather the data generated by the cookie concerning your use of the website, with effect for the future, and you can also tell Adobe not to process your data, by setting an OPT OUT cookie generated for the purpose.

To do that, please click this link:

Adobe SiteCatalyst

Follow the above links to set an OPT OUT cookie for each situation. But note that your browser must be set to accept cookies in order for your settings to take effect. If you delete your cookies or block cookies, or if you change to a different web browser, you will need to input your settings again.

Version: September 6, 2014

 

 

Notes to our Career pages

Please note the following:

1. When you access AUDI AG websites, information of a general kind – such as the type of Web browser you use, your operating system, your Internet service provider’s domain name, and similar matters – is gathered automatically. This is exclusively information that cannot be traced back to you personally. These data are also gathered when you access many other websites on the Internet; this is not a specific function of Audi’s websites. Information of this kind is gathered only in anonymized form, and analyzed by us statistically. The better we understand your wishes and preferences, the faster you can find the information you want on our Audi Career pages.

2. The Audi Career website has both public areas and private, personalized areas that you must register to access. Public areas are generally open to all users, and no personal data are gathered there. You must register to access the personalized area. In that case, we will store your data for purposes of technical administration and for customer management, but only to the extent necessary and only for the purpose defined when we offer you the content concerned. Data are processed with all due care and in compliance with all security guidelines established by law, so as to protect you from unauthorized access or data abuse.

3. To keep the Audi Career website’s materials up to date, user-oriented and complete, this website uses Google Analytics, a Web analysis tool of Google Inc. (“Google”) that makes it possible to optimize our services to suit your needs. Google Analytics uses cookies that remember your preferences when you visit our site. They make it easier, for example, to navigate in the site, and enable us to make our services more user-friendly. The information thus generated (including your IP address) is routinely anonymized so that it cannot be associated with you personally. It is not analyzed for reporting purposes until it has been anonymized first. As a rule, the information generated by these cookies is transferred to a Google server in the USA and stored there. As a user of our services, of course you can refuse to accept cookies at any time by setting your browser accordingly. Most browsers permit cookies to be stored as a default setting. If you change that setting, some of the functions on our sites may not work properly. You can also prevent the data generated by the cookie concerning your use of the site (including your IP address) from being transmitted to Google and processed there by downloading and installing a browser plugin (IP anonymization). In this case, however, Google will first shorten your IP address within Member States of the European Union or other states that are contracting parties of the European Economic Area. More information.

You can find out more about Google Analytics’ terms of use here, and about its data protection here. Please note that on this website, Google Analytics has been extended with the code “gat._anonymizeIp();” to ensure that IP addresses are gathered in anonymized form (in what is known as IP masking).

4. The above principles apply to the pages of the Audi Career website. But the Audi Career site may also include links to external sites where these data protection guidelines do not apply.

5. At your request, we will be glad to let you know as soon as possible, subject to applicable laws, whether AUDI AG has stored personal data about you, and if so, what data. As part of your own use management, of course, you can also view these data yourself at any time, revise them and, if you wish, delete them. If incorrect information has been stored in spite of our efforts, we will of course be happy to correct or delete them at your request. For information about the stored data and about correcting, blocking or deleting them, please contact AUDI AG, Customer Support, 85045 Ingolstadt.

Use of Facebook Social Plugins

On its websites, AUDI AG uses social plugins (“plugins”) from the facebook.com social network operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These plugins are identified with a Facebook logo or the addition “Facebook Social Plugin.”

When you visit an AUDI AG Web page that includes one of these plugins, your browser will establish a direct connection to Facebook’s servers. Facebook will transfer the plugin’s contents directly to your browser, which will incorporate those contents into the website.

Linking the plugins into the site provides Facebook with the information that you have visited that particular page of the AUDI AG website. If you are logged into Facebook, Facebook can associate your visit with your Facebook account. If you interact with the plugins – for example by clicking the “Like” button or adding a comment – your browser will send that information directly to Facebook, which will store it.

Why and how much data are gathered by Facebook, and how they are further processed and used by Facebook, as well your rights and setting options in this regard to protect your privacy, can be found in Facebook’s data protection policy.

If you do not want Facebook to gather data about you by way of AUDI AG’s website, you must log out of Facebook before visiting an AUDI AG website.

Security

AUDI AG applies technical and organizational security measures to protect the personal data you provide to us against accidental or deliberate manipulation, loss, destruction or unauthorized access. Our safety measures are constantly improved and revised to keep them state-of-the-art.

Public listing procedure (Secs. 4g and 4e of the German Federal Data Protection Act)

The data protection officer hereby provides the information required by law to everyone.

Data controller: AUDI AG

 

Board of Management:

Rupert Stadler (Chairman of the Board of Management (inactive))

Abraham Schot (Chairman of the Board of Management (acting))

Wendelin Göbel

Peter Kössler

Bernd Martens

Peter Mertens

Alexander Seitz

 

Head of Data Processing:

Frank Loydl

Controller’s address:

AUDI AG

85045 Ingolstadt

 

 

Purpose for which data are gathered, processed, used or transferred:

The object of the company is to develop, produce and sell motor vehicles, as well as vehicles and motors of all kinds, their accessories, and all machines, tools and other technical articles. (Excerpt from Article 2 of the Articles of Incorporation and Bylaws of AUDI AG)

Description of the group of persons concerned and the associated data or data categories: customer data, employee data, and necessary data on partner companies for the fulfillment of the specified purpose.

Recipients or categories of recipients to whom data may be communicated:

Public agencies under a provision of law that takes priority

Contractors in a partner relationship under Sec. 11 of the German Federal Data Protection Act Companies and commercial organizations of the Audi Group

Own internal organizational units to fulfill the specified purpose.[JM(2]

Standard deadlines for erasure of data:

A wide variety of different obligations and time periods for preserving data are provided by law. The relevant data are routinely erased after these time periods expire.

 

AUDI AG

Data Protection Officer

As of July 2013